Seven Product Planning Tools

from the Perspective of Competitive Advantage

by
Edwin B. Dean

The seven tools for new product planning (Seven Product Planning Tools) have been announced (Kanda, 1995) and will be taught to the Japanese Union of Scientists and Engineers during the Fall of 1995. They are:

Group Interview
Questionnaire Surveys
Positioning Analysis
Concept Checklist
Table-type Conceptualizing
Conjoint Analysis
Quality Chart

A book, in Japanese, is expected in November 1995.

Acknowledgement

Thanks to the QFD Institute for providing this information in such a timely manner through the 2nd North American Quality Function Deployment Master Class.

References

Kanda, N. (1995). "Again on the 7 Tools for New Product Planning," Total Quality Management (Hinshitsu Kanri), Vol. 46, July, pp. 13-19.

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